NetBase Quid is a powerful tool for market intelligence. It helps you understand social media conversations and analyze the data to uncover insights to help your business make better decisions. With NetBase Quid, you’ll be able to explore and monitor all types of social media channels, including Facebook, Twitter, Google+, YouTube, Instagram, and others, to watch what consumers are saying about your products or services how they feel about your brand. You can also use NetBase Quid for sentiment analysis to identify positive or negative comments that people post about your company so you know when to implement marketing changes. This blog post explores different ways in which a business can utilize market intelligence tools and the benefits of using them to succeed and get ahead of competitors.
- Understand what customers are saying about your company on social media
The first step in using market intelligence is understanding what people say about your company on social media. You can use NetBase Quid to explore all types of social media channels and track the conversation around your brand. This will give you a better understanding of what consumers are thinking and how they feel about your products or services. With this information, you can change your marketing strategy to better align with consumer needs and wants.
- Monitor competitor activity on social media
Another benefit of using market intelligence tools is that you can also use them to monitor competitor activity on social media. NetBase Quid allows you to track the conversation around any brand, so you can see what people are saying about your competitors and the brands they offer. This allows you to stay on top of industry trends, new products or services provided by competitors, events that might affect your company, consumer reactions to changes in your competitor’s marketing strategy and more. You can use this information to make decisions that will help improve your business operations.
- View sentiment analysis results at the keyword level
When you work with NetBase Quid for social media intelligence, you’re presented with all of the data collected through your queries. The software identifies keywords related to your business, so you’ll see which words consumers frequently use when talking about it online in real-time. But often, not every is relevant to how your brand operates. You can filter the keywords displayed to see only positive or negative mentions with sentiment analysis reports. This helps you focus on consumer opinions that matter the most to compile a complete picture of what people are thinking about your company and its products or services.
- Get real-time results with streaming social media feeds
NetBase Quid’s software allows businesses to follow real-time social media conversations so they can stay on top of trends and current events at any time during the day. You can add filters to search for specific types of posts, add keywords from your list, see when new posts have been made and more. In addition, when you use NetBase Quid for such intelligence, you get access to several analytics tools that help you understand the data better. These tools include word clouds, charts and graphs that help you see how sentiment has changed over time, what topics are being discussed and more.
- Use social media insights to make better business decisions
Ultimately, the goal of such intelligence is to use the data collected to make better business decisions. NetBase Quid provides businesses with all of their information to understand what people are saying about them online. This helps companies identify opportunities and problems so they can take corrective action. Additionally, market intelligence can help businesses track competitor activity and keep up with industry changes to make decisions that will improve their own operations.
Market intelligence is a valuable tool for businesses of all sizes. By understanding what consumers are saying about your company on social media and monitoring competitor activity, you can make decisions that will help improve your bottom line. NetBase Quid provides all of the tools you need to get started with social media intelligence, so don’t hesitate to give it a try today.