A steady trend in recent years is transferring the maximum number of research projects to digital format. Today, the Internet survey is a low-cost and high-performance data collection method. There are many online services that not only allow you to make surveys but also structure data, analyze, and visualize the results.
The evolution of online surveys
The information technology development step by step facilitates research activities. First of all, it concerns data processing, analysis, and visualization. Today there is hardly a specialist who manually figures out the correlation coefficient or draws a graph on graph paper. Once upon a time, this kind of work was commonplace. Questionnaires on electronic devices replace surveys on paper. The usual “survey on paper” is now gradually becoming only an auxiliary tool. In the future, the need for it will probably disappear completely. An online survey maker is a unique tool that allows you to collect customer feedback or data through online surveys.
Let`s consider how to make a survey with the help of a survey maker. Preparing for it in advance is the most important of all the steps in creating a survey. There are the following steps:
- Determine the critical goal of the study. Only if you collect valuable information based on the data obtained will you be able to direct your business in the right direction.
- Simplicity is the key trend of our time. Instead of using a complex questionnaire – use a simple form, an easy-to-read template.
- Online survey format. The format in which the respondent is asked to choose the appropriate option from ready-made answers, or to rate their attitude to the statement on a scale, is called a quantitative data collection method.
Remember that the fundamental purpose of the online survey is to get inside the head of the respondent and get deep-seated insights from there that will help point your business in the right direction.